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An instant messaging network

COUNTER

Posts OUT. Groups IN.

A post can disappear into the social feed. In a closed community, your audience has a shared place for conversations, updates and connections that last beyond the next post.

For people, creators, communities and businesses. No phone number required.

Available now on Google Play

Get it on Google Play

One community. Three ways to connect.

1,000

Discussion group

Up to 1,000 participants. Everyone can write, ask and join the conversation — for friends, communities, shared interests and customers.

10,000

Broadcast group

Up to 10,000 participants. Only the group creator posts — for news, announcements and updates to a large audience without turning every message into a discussion.

1:1

Direct conversation

Sometimes one conversation is enough. Contact someone from their site or find them in COUNTER without creating a group.

Stop starting over with every post

You put time into a post, share it, and tomorrow it has slipped down the feed. Instead of relying only on social reach, invite your audience to a shared space to ask, share, update and stay connected.

A space for people. Not just businesses.

  • Friends and families
  • Creators and communities
  • Clubs and shared interests
  • Businesses and their customers
Nilla, Vanilla Market’s mascot, chatting on a laptop

Find the person. You don’t need their number.

Search COUNTER by name or site name, then contact a person or business directly. A phone number is not required for a conversation. Only details deliberately published on a site are public. Closed groups are accessed by invitation, not through public group search.

Find people and businesses

Questions about COUNTER

What is Vanilla Market COUNTER?

COUNTER is an instant messaging network within Vanilla Market. It brings together direct conversations, discussion groups and broadcast groups for people, creators, communities and businesses.

Is COUNTER an alternative to WhatsApp?

Yes. COUNTER is another option for conversations and communities when you want contact through a website, no required phone number, and broadcast groups up to 10,000 participants. It is independent of WhatsApp and does not recover blocked accounts or import WhatsApp conversations.

How many people can join a group?

Discussion groups support up to 1,000 participants; broadcast groups support up to 10,000. The creator and pending invitations count toward capacity. Everyone can post in discussions; only the creator posts in broadcasts.

Do I have to provide or reveal my phone number?

A phone number is not required to chat in COUNTER. Search uses a name or site name and conversations use your account. Contact details you choose to publish on your website remain public.

Do I need to download an app to use COUNTER?

No. COUNTER works in mobile, tablet and desktop browsers through your account, subject to network connectivity. Groups update across devices; personal conversation history stored on one device is not automatically copied to another. For mobile push notifications, download Vanilla Market from Google Play and allow notifications. The iPhone version is not yet available in the App Store.

How much does it cost to use COUNTER and create a group?

Getting started is completely free. Creating a profile, using chat and setting up groups and broadcast channels do not require a credit card or commitment.

Are COUNTER groups and broadcast channels private?

Yes. All COUNTER groups and channels are protected and are not exposed to the general public. Joining is only possible through a dedicated invitation link shared by the group creator, and content and messages are visible only to members who have actually joined.

Why is a COUNTER community better than posts on social media?

On social media, the algorithm shows content to only around 2% to 5% of followers unless you pay for promotion. COUNTER has no algorithm hiding messages — every update you send goes directly to your community members’ communication channel.

Vanilla Market changes the rules

Your site is the meeting point. COUNTER is where the connection continues.

Start for free with COUNTER