Professional product photography is the most important investment for any online store, DTC brand, or business selling physical products. Studies show that 93% of consumers base their purchasing decision primarily on product images, and high-quality photography can increase conversions by up to 300%. In the age of Amazon, Shopify, eBay, and Instagram, a professional image is the difference between a product that sells and one that remains on the shelf. Vanilla Market has gathered the best product photographers in Israel for you – professionals with equipped studios, experience across all sales platforms, and the ability to deliver images that sell.
Product photography services include a variety of styles and techniques: White Background Photography – the standard for Amazon, eBay, and Shopify, requiring professional lighting and precise processing (Clipping Path). Lifestyle Photography – the product in use, in a real environment, with models, suitable for Instagram and catalogs. 360° Photography – rotating images that allow viewing the product from all angles. Flat Lay Photography – from above, aesthetically arranged, suitable for fashion, beauty, food. Macro Photography – for tiny details (jewelry, watches, electronics). Product Video Photography – 360° videos and usage videos for social platforms.
Professional product photographers master a variety of expertise areas: Jewelry (special lighting for diamonds, transparent stands), Cosmetics & Beauty (textures, accurate colors), Fashion & Apparel (Ghost Mannequin, models, Flat Lay), Food & Beverages (Food Styling) (styling, freshness spray, retro-lighting), Electronics & Gadgets (attention to glowing screens, anti-reflection), Furniture & Home Decor (complete sets, correct perspective), Industrial & Technical Products (accu…
Tips for choosing a professional
Ask to see a portfolio in your specific field
An excellent jewelry photographer isn't necessarily good with food, and a fashion photographer won't know how to shoot electronics. Demand to see 5-10 examples from your product area before committing.
Demand a sample shot of one product before committing
A professional won't refuse to photograph one product for 300-500 NIS as a trial. This way you'll see the actual quality before committing to hundreds of products. On Vanilla Market, our photographers offer this.
Sign a full Buyout contract for copyright
Ensure that all rights to use the images (advertising, social media, website, print, perpetual) transfer to you in exchange for payment. Without this, you are exposed to future additional payment demands.
Prepare your products in advance - saves immense money
Clean products, dust-free, packaging removed, stickers peeled – saves the photographer hours of work and you thousands of shekels. Prepare an organized list of products, shooting instructions, and preferred angles.
Demand images in two formats - JPG for Web and high-quality TIFF/PNG
For website and social media - JPG at 80% quality (easy to load). For print, large banners, and future processing - a full-quality TIFF or PNG source file. Professional photographers on Vanilla Market provide both formats.
Invest in product video photography
A short product video (15-30 seconds) showing usage increases conversions by 80%-150% beyond just images. Invest 1,500-3,000 NIS per video – it's the most worthwhile investment in your catalog.
Check that the photographer understands Amazon/Shopify requirements
Each platform has different rules: Amazon requires 85% of the frame occupied by the product, a 100% white background (255,255,255), and a minimum of 1600x1600 pixels. A photographer unfamiliar with the rules will cause your product to be rejected from the platform.
Frequently asked questions
Who owns the product images after the shoot?
According to Israeli law, copyright generally belongs to the photographer unless otherwise agreed in writing. **It is mandatory to sign a contract stating that 'all rights transfer to the client' (full Buyout)** – this way, you can use the images indefinitely in any medium. Without a contract, the photographer can demand additional payment for campaign use. All photographers on Vanilla Market sign a standard Buyout contract – we ensure you are not caught unprepared.